A reason to build
Business goals, target users and the action the website must help them take.
Free agency website brief checker
Is the brief ready to build?
Find the missing decisions before they become vague pricing, delayed approvals or avoidable scope changes.
Paste any client briefNo email requiredAbout 2 minutes
What the checker looks for
Clarity before commitment.
A defined delivery
Pages, content, functionality, integrations and technical requirements that affect effort.
A workable process
Responsibilities, approval owners, dependencies, budget context and the launch conditions.
Six readiness signals
A usable brief answers more than what the website should look like.
The checker scores each part separately, so you can distinguish a missing commercial decision from a missing production detail.
Commercial goalsWhy the project exists and what success needs to mean
Audience & messageWho the website must persuade and what matters to them
Scope & structurePages, journeys, content types and boundaries
Content & assetsWhat exists, what is missing and who supplies it
FunctionalityForms, commerce, integrations and custom behaviour
Delivery & approvalsOwners, feedback, timing, access and launch responsibility
What can I paste into the brief checker?
Paste a formal website brief, request for proposal, discovery notes or the client email that started the enquiry. Rough material is useful because the checker identifies what still needs to be clarified.
What does the readiness score measure?
It reviews commercial goals, audience and message, scope and structure, content and assets, functionality and integrations, and the delivery and approval process.
Can this replace discovery or a scope of work?
No. It is an early planning review designed to expose missing decisions before pricing or production. The agency and client must still confirm scope, responsibilities, assumptions and commercial terms.
Is the client brief stored?
The website does not save the brief. It is sent securely for the current analysis and the AI request is configured not to be stored. Remove passwords, personal data and confidential credentials before submitting.