Quote with fewer assumptions
Make page types, functionality, content and dependencies visible before price and timing are committed.
Agency website delivery resource
Start every website with a clearer brief.
A client-ready template that makes scope, responsibilities, approvals and launch requirements visible before production starts.
Trusted to deliver, behind the scenes
Reduce avoidable delivery risk
A brief that answers the questions projects usually reveal too late.
Protect the delivery workflow
Define owners, approvals, revision expectations and change control before production starts.
Launch with fewer surprises
Confirm SEO, analytics, access, QA, migration and post-launch ownership in advance.
Inside the template
Everything needed to move from enquiry to a workable delivery plan.
Use the complete document for larger engagements or select the sections relevant to a smaller client website.
Project snapshot
The essential commercial and delivery facts.
Goals and measures
What the website must change and how success is judged.
Audience and journeys
Priority users, needs and conversion paths.
Pages and content
Sitemap, templates, ownership and readiness.
Functionality
Forms, integrations, CMS needs and dependencies.
Design direction
Brand constraints, references and accessibility.
SEO and measurement
Migration risks, analytics and indexability.
Delivery control
Roles, approvals, changes, access and launch ownership.
How to use it
One document. Three useful moments.
Find the gaps
Send it to the client or complete it together during discovery.
Agree the rules
Confirm scope, owners, approval stages and the conditions required to begin.
Check readiness
Return to the SEO, access, QA and ownership checklists before release.
Get the complete resource
Use it on the next suitable client website.
Tell us who the template is for. After the short form, you can download both the PDF and editable Word versions immediately.
- Four short fields
- No sales call required
- Unsubscribe from follow-up at any time
Do not include confidential client information. See the privacy notice.
Loading the request form…