Start with visitor intent
Give each important audience a clear route to the information and proof needed for its decision.
Free website sitemap generator
Plan the right pages for your website.
Turn the business, audience, offers and conversion goal into clear navigation and a practical website structure.
Five useful inputsNo email requiredAbout 3 minutes
A user-centred structure
Organise around decisions, not departments.
Give every page a job
A page should answer a distinct need, support a journey or manage repeatable structured content.
Keep navigation selective
Primary navigation should expose the most useful routes while secondary and legal pages remain accessible without competing.
What the plan includes
More than a list of page names.
A useful sitemap explains why each page exists, how visitors move through it and what should be managed as repeatable content.
Primary navigationThe routes visitors need to understand and evaluate the offer
Page purposeThe decision or action each page should support
CMS collectionsRepeatable content that benefits from structured publishing
Visitor journeysLikely paths from entry point to conversion goal
Launch phasesWhat should ship first and what can follow later
Open decisionsQuestions to resolve before wireframes and content production
What does the sitemap generator create?
It recommends primary and utility navigation, page purposes, useful child pages, CMS collections, visitor journeys and a phased launch plan.
How much information should I provide?
A few clear sentences about the business, audience and offers are enough to begin. Include existing content, locations or technical constraints when they materially affect the website.
Is this sitemap designed for SEO?
The structure supports clear topical and user journeys, but it does not invent thin pages simply to target keywords. Search demand, competition and content quality should be validated separately before finalising SEO landing pages.
Can I use the result as a final specification?
Use it as a planning starting point. The final sitemap should be validated against user research, search demand, content readiness, technical requirements and stakeholder priorities.