Name the right problem
Visitors should recognise themselves, their situation and the reason the page matters.
Free website copy scorer
Make your website easier to understand.
See where the message becomes vague, generic or difficult to act on—and what to improve first.
Paste any page copyNo email requiredAbout 2 minutes
What strong copy needs to do
Be clear before being clever.
Explain the difference
Specific language, relevant proof and meaningful contrast make the offer easier to choose.
Create a next step
One clear primary action should follow naturally from the message and the visitor’s readiness.
Six copy signals
A good sentence is not always a useful website message.
The report separates readability from positioning, proof and conversion so you can fix the commercial message—not only the grammar.
ClarityCan a visitor understand the offer without decoding agency language?
Audience relevanceDoes the page speak to a recognisable visitor and situation?
PositioningIs there a meaningful reason to choose this offer?
SpecificityAre important claims concrete enough to understand and trust?
CredibilityDoes the message use responsible proof instead of empty claims?
ConversionDoes the page make the next step obvious and proportionate?
What website copy should I paste?
For the most useful report, include the hero headline and supporting copy, section headings, service descriptions, proof, objections and calls to action. You can also review one landing page or section at a time.
What does the copy score measure?
The tool reviews clarity, audience relevance, positioning, specificity, credibility and conversion. Each category receives its own score and evidence-based observation.
Will the tool rewrite the page?
It provides a clearer hero direction and specific examples for the highest-priority edits. It does not fabricate proof or rewrite an entire website without the commercial and brand context required to do that responsibly.
Should I publish the suggested copy immediately?
No. Treat the output as an editorial direction. Verify every factual claim, adapt the language to the brand voice and review it alongside the page design and visitor journey before publishing.