03Web application case study · Custom web application
A therapy-booking platform built around the right practitioner match.
A two-sided web application that helps people find and book suitable therapists while giving practitioners the tools to manage their bookings.
- Completed
- 2023
- Delivery
- Approximately four months
- Project fee
- Approximately £8,000
The project problem
Turning a sensitive search for support into a manageable booking journey.
Counterpoise needed more than a marketing website. People had to be able to find suitable therapists based on their support needs and book appointments with confidence. Therapists also needed a practical way to manage their own bookings. The product had to connect both sides of that journey without making an already personal decision feel complicated.
The job was not simply to make a polished web application. It was to make the right next step feel obvious.- Primary users
- People seeking therapy and practitioners
- Core action
- Find and book a suitable therapist
- Product focus
- Two-sided booking and appointment management
Inside the experience
A closer look at how the story unfolds.
The design logic
Three decisions that shaped the work.
- Decision 01
Structured the user journey around support needs so people could move from their situation to a suitable therapist and available appointment.
- Decision 02
Designed the booking flow to keep therapist selection, appointment details and the next action clear across devices.
- Decision 03
Built practitioner-facing management tools so therapists could view and manage their own bookings within the same system.
The outcome
One connected system for finding support and managing appointments.
The completed web application gives users a clearer route from their needs to an appropriate therapist and booking. On the practitioner side, therapists can manage their own appointments through the platform, creating a more connected operating system for Counterpoise’s service.
