Website case study · Framer

Turning a specialist investment strategy into a confident digital story.

ClientFirewatch CapitalReal estate investment

ClientFirewatch Capital

SectorReal estate investment

ServiceWebsite design and development

PlatformFramer

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The brief

Communicating a specialist proposition without losing visitors in complexity.

Firewatch Capital needed to communicate an investment proposition, operating philosophy and portfolio evidence without losing visitors in financial complexity. The experience also had to feel established, disciplined and distinct from generic real estate websites.

Firewatch Capital website content detail

Firewatch Capital website opening experience

The approach

A clear path from first decisions to final delivery.

01
Structured the journey around the firm’s investment thesis, leadership story, strategy and assets.
02
Created a dark visual system with focused blue accents to support a serious, premium market position.
03
Designed responsive content patterns for investment criteria, company proof, FAQs and conversion points.

03 · The outcome

A focused route from investment thesis to enquiry.

The website now presents Firewatch Capital’s positioning and investment model through a focused narrative, giving prospective investors a clearer path from first impression to enquiry.

Information architectureResponsive UI designFramer developmentContent presentationQuality assuranceLaunch support

Trusted to deliver, behind the scenes

Website Partner packages

Three sensible ways to start.

Choose a paid pilot, flexible monthly capacity or a six-month partnership. The ongoing plans include the same core service.

Paid pilot

Start with one defined project.

£550one-time

A low-commitment way to experience the workflow before moving to ongoing delivery.

Discuss this option

One tightly defined website or development task
Minimum 7-working-day delivery window
Agreed scope before work begins
Non-refundable once scheduled

Flexible monthly

Add capacity when the pipeline needs it.

£1,200/ month

The complete website partner service with no fixed minimum commitment.

Discuss this option

Strategy, sitemap and structure
Custom responsive UI design
Development, QA and launch
One active priority at a time
Revisions while the plan is active
Pause or cancel with 7 days’ notice

Best ongoing valueLowest rate

Secure six months of delivery.

£1,050/ month

The same delivery service at the lowest monthly equivalent rate.

Discuss this option

Everything in Flexible monthly
Six months of protected capacity
One active priority at a time
Unlimited rounds while active
£6,300 total paid once
Save £900 across six months

WordPress, Webflow, Framer and Squarespace marketing websites are included. Next.js, complex integrations, platform fees and paid third-party tools are scoped separately.

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