09Website case study · Framer
A restrained editorial website for an ambitious digital studio.
A restrained, editorial website designed to give an ambitious digital studio a distinctive and credible online presence.
The project problem
Expressing a design-led point of view without complicating the experience.
Etcetera needed a website that could express a design-led point of view without making the experience feel complicated. The structure had to keep the studio’s services, work and positioning clear while leaving room for confident typography and motion.
The job was not simply to make a polished website. It was to make the right next step feel obvious.- Primary audience
- Prospective clients and collaborators
- Conversion priority
- Clear routes into services and work
- Delivery focus
- Editorial clarity, motion and CMS control
Inside the experience
A closer look at how the story unfolds.
The design logic
Three decisions that shaped the work.
- Decision 01
Built the page hierarchy around a concise studio narrative and direct routes into services and work.
- Decision 02
Used typography, generous space and a focused colour system to create a recognisable visual identity.
- Decision 03
Translated the approved direction into a responsive Framer build that remains easy to manage.
The outcome
A clear platform for the studio’s capabilities and creative point of view.
The finished website gives Etcetera a polished platform for presenting its capabilities, selected work and creative positioning in one coherent experience.
