Website case study · WordPress
Turning a proven coaching method into a focused digital sales journey.
Project priorities
What the website needed to make clear.
- Primary audience
- Busy professional fathers
- Conversion priority
- Qualified consultation bookings
- Delivery focus
- Offer clarity, proof and momentum
The brief
Making a personal brand feel credible, specific and ready to convert.
Gav’s offer combines mindset, nutrition and lifestyle coaching for busy professional fathers. The website needed to communicate that full method without diluting the direct promise, while giving prospects enough evidence, personality and practical detail to feel confident booking a call.
The approach
A clear path from first decisions to final delivery.
- 01
Built the opening journey around a precise audience, a tangible 12-week outcome and an immediate lead-generation route.
- 02
Organised the Fat Loss Code into a scannable framework supported by media features, transformation stories and Gav’s own authority.
- 03
Used a dark, performance-led visual system with controlled green accents to carry the brand consistently from first visit to enquiry.
03 · The outcome
A coaching website with the clarity and momentum of the offer itself.
The finished experience brings the programme, the coach and the evidence into one persuasive story. Visitors can understand who it is for, how the method works and what to do next without searching through disconnected pages.
Excellent design skills, quick and responsive communication and an excellent website delivered on time.
Gav GillibrandFounder, The Fat Loss Code
