06Website case study · Ecommerce
Reworking a large medical catalogue around faster product discovery.
A comprehensive ecommerce redesign for a medical supplier with thousands of products, specialist categories and complex buying needs.
The project problem
Making a very large catalogue usable for time-sensitive buyers.
CIA Medical serves healthcare buyers who need to locate specific products, brands and clinical categories efficiently. The redesign had to support a broad catalogue without flattening everything into one search experience, while preserving space for supplier credibility, resources and account conversion.
The job was not simply to make a polished website. It was to make the right next step feel obvious.- Primary audience
- Healthcare purchasing teams
- Conversion priority
- Find and evaluate products faster
- Design focus
- Catalogue scale without navigation overload
Inside the experience
A closer look at how the story unfolds.
The design logic
Three decisions that shaped the work.
- Decision 01
Restructured navigation around medical categories, popular products and recognised manufacturer brands.
- Decision 02
Designed repeatable catalogue, product, account and resource patterns for desktop and mobile.
- Decision 03
Used a restrained visual system to keep product information, availability and purchasing actions easy to scan.
The outcome
A scalable commerce system organised around how medical buyers search.
The proposed experience creates clearer routes through categories, products and account actions. It also brings brand partnerships, purchasing support and educational resources into a consistent ecommerce system.
This is presented as design concept work. No live client result or commercial outcome is claimed.
