Website case study · Ecommerce
Reworking a large medical catalogue around faster product discovery.
The brief
Making a very large catalogue usable for time-sensitive buyers.
CIA Medical serves healthcare buyers who need to locate specific products, brands and clinical categories efficiently. The redesign had to support a broad catalogue without flattening everything into one search experience, while preserving space for supplier credibility, resources and account conversion.
The approach
A clear path from first decisions to final delivery.
- 01
Restructured navigation around medical categories, popular products and recognised manufacturer brands.
- 02
Designed repeatable catalogue, product, account and resource patterns for desktop and mobile.
- 03
Used a restrained visual system to keep product information, availability and purchasing actions easy to scan.
03 · The outcome
A scalable commerce system organised around how medical buyers search.
The proposed experience creates clearer routes through categories, products and account actions. It also brings brand partnerships, purchasing support and educational resources into a consistent ecommerce system.
